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The Parent Station - 234x60
Banner Advertising - Navigation Menu
The advertising spots you buy are YOUR spots and you
will not be in rotation - so site visitors always see YOUR banner in the
navigation menu!
Banners move up in position when banners above them have
expired. New banners are added to the bottom of the banner listings, but
always above the Google Ads.
These ads appear in all of the the navigational menus
at The Parent Station. All navigational menus at the various channels
vary in length, but your banner will be located below the fold in all
instances.
Your Banner Will Appear in the Following:
(page counts are current as of 11/14/07 - pages sometimes move
from one place to another, but overall page counts for the site as a whole
grow each month)
The Parent
Station's main navigational menu for 40 pages
The Hobbies
& Leisure Channel navigational menu for 134 pages
The Pregnancy,
Birth & Parenting Channel navigational menu for 222 pages
The Women's
Interest Channel navigational menu for 120 pages
Included in this package:
Your banner, as detailed above
Your banner in rotation in the content portion of The
Parent Station's Sponsors page
Your text link at The
Parent Station's Sponsor's Page
Your text link at the TC
Village Newsletter Blog
Your text link at the Towle
Creations' Sponsors Blog
Your text link at the Towle
Creations Sponsors page
You also receive the chance to submit information (discounts, product
information and more) to the Towle
Creations' Sponsors Blog.
Important Information
After you've made your purchase, you will be taken to a "Successful
Payment" page with a few details we would like for you to read. Remember,
there are no refunds on advertising.
CPM Breakdown (Cost Per Thousand Banner
Impressions)
The All Inclusive Package has been priced based on maximizing your
return investment. We've used a formula based on established averages
of our click through rate (% of clicks per 1000 banner impressions averages
0.5% on our site) and internet averages of conversion rates (2% is an
average number of clicks that convert to business). The chart below displays
your cost per thousand banner impressions for the All Inclusive Package.
1 Month = $0.25 CPM
3 Months = $0.24 CPM
6 Months = $0.22 CPM
9 Months = $0.19 CPM
12 Months = $0.17 CPM
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